Sunday, January 26, 2020

Impact of Cellphones on Education

Impact of Cellphones on Education Should students be allowed to have cellphones in school? Body Paragraph one: Introductory Paragraph: Thesis:   Cell phones can be a great resource in our daily lives, but they should be restricted from use in a learning environment, reminding us that education is first priority. Topic Sentence:   Cheating in school is becoming more common where students are using their phones to take pictures of the exams, store information on their phones, text other students and many other deceitful ways. Support: Students in high school are most likely cheating because they are earning bad grades and they take advantage of their phones to do so. Evidence 1:   On February, 18, 2014, â€Å"More than 200 students were expelled after being caught cheating in the Grade 12 board exam in the past three days.Nearly a dozen parents who helped them use unfair means were also arrested†, an official said on Tuesday. (The Press Trust of India) Elaboration 1:   This real life event shows us how extreme the consequences can get over a cellphone. Not only did the students get expelled, but a dozen of their parents were also arrested. Teachers are trying to figure out a way to terminate cheating, but instead, they need to eliminate the source, being cell phones. Support:   Majority of students in the school have cell phones and more than half of have used a cell phone to cheat Evidence 2: According to a study from the Josephson Institute of Ethics. Among current high school students, 75 percent admit to cheating on tests, homework, and other assignments. Fifty percent have cheated on exams during the past year, and 34 percent have cheated on more than one test. (The Child Study Center) Elaboration 2: It is just unbelievable how many students cheat, it might give them the marks they wanted but what’s the point when you are feeling the guilt 24/7. Students are given cellphones by their parents and surely the reason is not so they can use it to cheat. Support: Cheating is like a drug, the more you do it and get away with it the more you want to do it. Evidence 3: â€Å"It’s tempting to cheat† said Kids Health (Kids Health). Believe it or not but some students actually think that cheating is perfectly ok, but once someone starts to cheat and feel comfortable doing so it can easily become a bad habit. Cheating is not a habit you want to carry on into college/university, if you are caught cheating there you will be expelled on the spot. Elaboration 3: In the long run when you end up in college or university, you need to realize that the staff there doesn’t tolerate these foolish acts. If someone is caught cheating in university or college it will result in expulsion making it highly unlikely to get into another university/college, possibly ruining your future. Concluding Sentence: Cheating can become a very bad habit, but by removing cellphones students won’t have the ability to cheat as they use cellphones to do so. Cheating’s dangerous and can potentially ruin ones future and by removing cellphones we are saving their future. Transition: Distractions in classes are yet another negative aspect on cellphones that can negatively affect a student’s grade. Body Paragraph Two: Topic Sentence (Claim 2): Students are supposed to be coming to school for education but when they are allowed to have cellphones with them it creates an unwanted distraction as they are tempted to play games, surf the web and mainly text friends and/or family. If students are being distracted on their phones in the class they simply aren’t learning. Support: Distractions in class are similar to distractions on the road, when you have a cell phone on the road your full attention isn’t on the road as in school your full attention isn’t in the class. Evidence 1: Most teachers want students to achieve high marks in their classes but it’s not possible when they are contradicting themselves by allowing cell phones in school/classrooms. When teachers are giving the students lectures or teaching an important lesson it is very easy to lose focus with a cell phone right by your side. Elaboration 1: It’s difficult to achieve high grades with cellphones. Cell phones are being a constant distraction all the time and if schools banned cell phones every student would be getting higher grades rather than before when they had a cellphone. Support: Cell phones are acting as students best friends as they spend most all their time on their phones than pay attention in class. Evidence 2: Mobile technology consultant Tomi Ahonen analysed a study commissioned by Nokia. They found that in users aged 13 – 18 check their smartphones almost 150 times a day. Students also spend a lot of their time in school checking social media websites where they chat with friends and play games. (Spencer) Elaboration 2: Education is first priority, especially when in school. If the average student is receive 150 texts a day that means they are texting at least some of that in school. When students are texting in school or chatting on social media websites it makes it very hard for them to focus in class, especially when they are playing games, it causes other students sitting around the person on the phone to watch him/her also distracting other classmates. Support: Students wish to achieve high grades but with a cell phone many are tempted to check it every few minutes distracting them from the class. Evidence 3: Health and human services researchers at Kent State University, in Ohio, surveyed about 500 undergraduate majors across a range of majors. One of their findings was that students with more cell phones had lower grade averages. (Berger) Elaboration 3: Almost every student has a cell phone and they are all constantly on it. If students have lower grade averages because they have cell phones it means they are on it in school during classes causing a distraction to themselves, therefore providing them with lower grades which is not beneficial to anyone. Concluding Sentence: Excluding cell phones from school will help students’ marks by allowing them to pay attention resulting in good grades. Transition: Distraction isn’t the only con about cellphones. Cyber Bullying is a major worldwide issue contributed by cellphones as well. Body Paragraph Three: Topic Sentence (Claim 3): Cyber Bullying has become a well-known, widespread teen issue around the world. Billions of people are active on social websites and are texting each month allowing students to contact each other from anywhere. When students have cell phones in school they can send anything they want to anyone they want with a touch of a button. Support: Cell phones are great tools but when put in the wrong hand they can help assist in breaking down a student to tears. Evidence 1: According to the Bureau of Justice Statistics and the U.S Health Department roughly 85 percent of teens are bullied in school and 25 percent of those teens are repeatedly bullied using cellphones. 50 percent are too shy to talk about it. (U.S Health Department) Elaboration 1: Bullying is a very serious issue and by allowing cell phones in schools, teachers are also â€Å"allowing† bullying to occur. If cell phones were not allowed in school it would help over 50 percent of bullied teens to be safe from cyber bullies. Support: Cell phones are so strong that they can be used to bully someone to the extent where the person cannot take it anymore. Evidence 2: On October 12, 2012 occurred a very sad and devastating incident where a Grade 10 student named Amanda Todd committed suicide. It started off when a stranger met her online convincing her to strip. Later on Amanda switched schools and found out he had created a Facebook account with the profile picture of her bare breasts. She then tried to kill herself by drinking bleach. Students at her school would bully her and she couldn’t take it anymore resulting in her death. (Canadian Press) Elaboration 2: Amanda had a happy life until she met someone online and started receiving threats from students on her phone at school. In the end she took her life. Cell phones were used by harassing Amanda and threatening her during school. If cell phones were not allowed at school it just might have saved her life. Support: Sadly many people around the word end up changing schools and unintentionally ending relationships with friends due to cell phones accompanying bullying. Evidence 3: Ashley was yet another young girl enjoying school when unknowingly one of her friends started to take pictures of her using her cell phone. The images were then part of a fake profile on a social media website of Ashley with her private information. Ashley later found out about the profile. The girl had full control of Ashley’s â€Å"profile† and Ashley couldn’t do anything about it. Ashley was later on forced to switch schools. Elaboration 3: Cell phones can be very powerful tools and in Ashley’s case very dangerous ones. If cell phones were banned at schools the girl could never have taken a picture of Ashley. Restated Thesis: Cell phones should not be part of the learning environment as they bring harm to the school and the students. Students take advantage of their phones in negative ways such as cheating on tests, bullying others and it just creates a distraction in class affecting their grades. Works Cited .More than 200 Students Caught Cheating in Bihar. Press Trust of India. N.p., 14 January 2014. Web. 22 Feb 2014. . The Child Study Center.Cheating in School, How it happens. Josephine Institute. N.p., 21 August 2011. Web. 22 Feb 2014. . U.S Health Department,, Bureau of Justice Statistics, and Cyberbullying Research Center. Cyber/Bullying Statistics. .N.p., 5 July 2013. Web. 23 Feb 2014. . Spencer, Ben.Mobile users can’t leave their phones without checking it for 6 minutes. N.p., 11 February 2013. Web. 23 Feb 2014. . Berger, Eric.Students who use cellphones more get lower grades. N.p., 16 Dec 2013. Web. 23 Feb 2014. . Canadian Press. Amanda Todd commits suicide N.p., 12 October 2012. Web. 22 Feb 2014. . Kids Health. Cheating.†. N.p. Web. 24 Feb 2014.

Friday, January 17, 2020

Blogging Digital Media And Society Series Essay

Jill Walker Rettberg new edition â€Å"Blogging: digital media and society series† can be described as a key book in an emerging field. Blogging has come to be associated as a landmark in the current social cyber studies and even more. Blogging is all about the way today’s popular culture has become an important element in large magnitude changes in how culture is produced. With her book, Jill digs into the deep and broad of blogging to give the reader the real meaning of what is involved in blogging as the evidence and driver of a shift in epochal culture (Rettberg, 2014). Jill’s capability in ensuring that she reaches out to the right audience and puts the points on blogging across is enhanced by experience. Being a prolific blogger herself, Jill uses her experience as a blogger in pointing out the various issues to her audience. Jill also utilizes examination which is enhanced by use of an expert’s eye of a communications researcher with experience to reveal the historical, psychological, social and political meaning of the blogging initiative. Borrowing from various disciplines, it is evident of her good understanding on the blogging issue and its impact. The other strong point in her writing is the fact that she brings and uses various disciplines such as media studies, marketing, ethnology, literary studies, sociology and journalism into an excellent exploratory framework (Rettberg, 2014). Jill’s book expands blogging into a wider context of the decline in print culture to the emerging trends. The updated and revised edition provides a good study of the now each and every day phenomenon placing it in a theoretical, contemporary and historical context. The use of the most recent of the researches and developments in the blogging world is taken care of with an analysis of the new tools for visual blogging and micro blogging (Rettberg, 2014). In the book, Jill discusses the changing trends where in the current times blogs are being integrated into the mainstream social media ecology. This helps to show the reader the direction the blogging element is taking in the formation and continuation of popular culture. Jill notes that the comments and the links from social networking sites such as Twitter and Facebook have become more important than networks between blogs which was important five years ago. Jill also questions the new trend where there is a shift towards increased corporate control and commercialization of blogs (Rettberg, 2014). The cultural shift has also seen its share of influence from blogging as Jill illustrates using examples. Jill delves into the analysis of how the current smart phones equipped with cameras together with the social media has led to the shift towards more emphasis on the visual aspects in the blogs with the use of graphics and photographs being in the foreground. Jill puts in a convincing analysis of how blogging together with related genres have come to change the world of communication and media (Rettberg, 2014). The design of the book is in such a way that each of the chapters is a self-sufficient review of areas in blogging which makes the structure repetitive across the work. The book is more suitable for beginners or anyone with an interest in blogging as Jill puts the chapters in a loose connection to blogging. Though Jill has borrowed from many disciplines to help the reader in understanding the different aspects of blogging, there is some diversion, however when the discussion shifts from blogging as a phenomenon into the related and convergent forms like the social networking sites. There are lengthy discussions of the various sites such as MySpace and Facebook which though put with the right intention in mind, they do not achieve this as there is no clear elaboration to the reader how this relates to the overall topics (Rettberg, 2014). Walker’s work begins by tackling the question of what a blog is. She starts with an introduction to the history of online text based communication. She then moves on to the development of blogging tools such as Blogger. Walker develops a shred understanding of material aspects in blogging. An interesting section also discusses blogs as genre and medium which is a distinction that is not addressed directly most of the time. In â€Å"From Bards to Blogs†, Walter takes the discussion on the blogging place within media culture and the shift from one-to- many towards many-to- many. Walter positions the internet as a counterpoint to Plato’s complaint of a written text being unresponsive. Walker shares the view that there is potential for interactivity between authors of blog posts, the blog post itself and the reader in blog comments (Rettberg, 2014). Also of particular interest is the chapter â€Å"Citizen Journalist?’ where Walker puts her focus on the three ways in which blogging intersects with traditional journalism. There are bloggers acting as journalists, the bloggers who report on mainstream media and the bloggers giving first-hand reports on ongoing events. Walker goes ahead to discuss bloggers as the chance to witness big historical events. Her example of Kaye D. Trammell account on Hurricane Katrina is meant to show how blogs can be used as sources of information by both the public and mass media however understudied. This is an avenue that can be used for future works in blogging (Rettberg, 2014). Walker also discusses how blogs have expanded to various forms of narratives in â€Å"Blogs as narratives† She gives an account of the three forms of narratives namely the goal-oriented narrative, ongoing narration and fragmented narratives. In the same chapter she evaluates the ways in which blogs can be used as a means of self exploration with one discovering their strengths and what they can do best to contribute to the society (Rettberg, 2014). Walker finishes the book off with a review of the future of blogs and the future of social media. In the chapter, Walker also touches on the use of language, privacy government access and control each of which one gets the feeling that they could be well covered in a different book each on its own. An addition of some scholarly works using quantitative methods would have added some balance to the various discussions such as the one on protypical blog and blogger. Another limitation in Walker’s book is that there is a small number of scholarly works cited on bloggers and blogging (Rettberg, 2014). In general Walker provides a popular view on blogging culture and blogs and steers away from in-depth analysis and critical discussion. The text however is a good introductory resource for both non-academic and academic audiences (Rettberg, 2014). Reference Rettberg, J. W. (2014).  Blogging. Source document

Thursday, January 9, 2020

A Brief Look at Jasper Johns - 555 Words

Artist Introduction Jasper Johns was born in Augusta, Georgia on May 15, 1930. He is still alive today known for his paintings and printmaking. During his childhood, he lived with his father’s grandparents due to his parents’ marriage ending. His only introduction to art as a child was of paintings in his grandfather’s house of his grandmother who had died. He then moved around among with his aunt then his mother throughout his teenage years, and then finally graduated high school in Sumter South Carolina as valedictorian of his class. After high school, Jasper then spent little time enrolled at the University of South Carolina, and later directed his education to New York City studying at the Parsons School of Design. A few years later he was drafter to Sendai, Japan to fight during the Korean War in 1952. Two years later, he came back to New York where he met his partner, Robert Rauschenberg. Jasper’s art career began when he discovered the world of contemporary art sharing views with Merce Cunningham and John Cage. His work was revealed at Rauschenberg’s studio to Leo Castelli, a gallery owner who gave Jasper his first solo show in 1958. This led to his pieces being bought by the founder of New York’s Museum of Modern Art. Later in 1963, Johns and Cage both founded the Foundation of Contemporary Performance Arts in New York City, which is now known today as the Foundation of Contemporary Arts. Style of Art Jasper’s primary types of art were paintings, sculptures,Show MoreRelatedFrank Stella - Hyena Stomp2061 Words   |  9 Pagesthen in which they change colour throughout the ‘spiral’. The stripes are taking the eye around decreasing spiral lengths until the artwork connects up into itself in the centre (Collins, Welchman, Chandler, Anfam, D, A.1997, pp. 169). 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This had a profound affect on young Andrew. As was the Orthodox tradition, the body was laid out in the house for three days of mourning and visitation. During this span Andrew hid under his bed refusing to look at his fathers body. Despite the poorly paying job, Andrej managed to set aside money for college. However, he saved only enough to send one child, and the general consensus was that this would be Andrew. In Fifth grade Andrew started attendingRead More Notions of Selflessness in Sartrean Existentialism and Theravadin Buddhism4168 Words   |  17 Pagesof this task will be obvious to anyone who is aware of the numerous schools and traditions through which the religion of Buddhism has manifested itself. In order to be brief, I have decided to select specific aspects of what is commonly called the Theravadin tradition as being representative of Buddhist philosophy. 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(Some accountant sRead MoreHow Will Science and Technology Change Our Life in Future11053 Words   |  45 Pagesyear-old  coroner,  John Derrick, who gave witness that when he was a scholar at the Free School at Guildford, fifty years earlier, hee and diverse of his fellows did runne and play [on the common land] at creckett and other plaies.[13][14]  It is believed that it was originally a childrens game but references around 1610[14]  indicate that adults had started playing it and the earliest reference to inter-parish or  village cricket  occurs soon afterwards. In 1624, a player called  Jasper Vinall  was killed

Tuesday, December 24, 2019

George Wilhelm Friedrich and the French Revolution Essay

George Wilhelm Friedrich Hegel was a German Philosopher who was born in Stuttgart in 1770. As a young man, he studied theology, but was also impelled to explore philosophy due to the upheaval of this treacherous time in history. The Reign of Terror and French Revolution had a huge impact on Germany and Europe, and Hegel became caught up in the fervor and outrage of the period and wanted to take a deeper look at the events that were occurring. His look and analysis of the French Revolution is what began his reflection of history. After graduation from the seminary, Hegel joined the faculty of the University of Jena, the philosophic center of Germany. While there, he wrote Phenomenology of Spirit, his first major book. Hegel left the†¦show more content†¦Original historians relied heavily upon the writings of other contemporaries, because it would be impossible for them to have seen everything that occurred at once. Original history is where we get direct accounts of legend, folklore, and traditions because a person would have to have been there to truly know about these. The great advantage that original historians have over the others is that they lived through and were shaped by the events as they unfolded. They can descriptively write about them from their experience, as opposed to a historian writing accounts based on the writings of others hundreds of years later. Hegel said of these historians, â€Å"The influences that have formed the writer are identical with those which have moulded the eve nts that constitute the matter of his story. The author’s spirit, and that of the actions he narrates, is one and the same† (www.marxists.org). The second kind of history described in Hegels Philosophy of History, Reflective history, is written after the time period being described has passed. These historians endeavor to show connections between and reasons for historical events. Hegel distinguishes four types of Reflective History: Universal, Pragmatic, Critical, and Specialized. â€Å"Universal† history attempts to cover and describe a long period of time and gives an overview of, for example, an entire people or entire nations. This type of history is broad and represents general facts andShow MoreRelatedRomanticism Essay1493 Words   |  6 PagesRomanticism Romanticism is a movement in the arts that flourished in Europe and America throughout much of the 19th century from the period of the French revolution in 1789. Romantic artists’ glorified nature, idealized the past, and celebrated the divinity of creation. There is a fundamental emphasis on freedom of self expression, sincerity, spontaneity and originality. 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He became involved in radical politics, and from 1848 worked in London on the journal the Economist, becoming known in literary circles, and narrowly failing to become a suitor of the novelist George Eliot. His health growing precarious, he lived on small legacies and then on the considerable proceeds of his writings. His first major work was the book Social Statics (1851), which advocates an extreme political libertarianism. The Principles ofRead MoreCompilation of Mathematicians and Their Contributions11615 Words   |  47 Pagescelestial bodies. * Advocated the experimental method as the true foundation of scientific knowledge and who also did some work in astronomy, chemistry, optics, and machine design. Nicole Oresme Birthdate: 1323 Died: July 11, 1382 Nationality: French Contributions: * He also developed a language of ratios, to relate speed to force and resistance, and applied it to physical and cosmological questions. * He made a careful study of musicology and used his findings to develop the use of irrationalRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesthat a new era had begun. A compelling case can be made for viewing the decades of the global scramble for colonies after 1870 as a predictable culmination of the long nineteenth century, which was ushered in by the industrial and political revolutions of the late 1700s. But at the same time, without serious attention to the processes and misguided policies that led to decades of agrarian and industrial depression from the late 1860s to the 1890s, as well as the social tensions and political

Monday, December 16, 2019

Louis Vuitton Introduction Free Essays

LVMH Company Overview Louis Vuitton, a French fashion house, is now a brand of the LVMH group. It was first set up in 1854 by a young trunk-maker named Louis Vuitton. He started out by designing and manufacturing innovative stackable trunks. We will write a custom essay sample on Louis Vuitton Introduction or any similar topic only for you Order Now Products were sold through a company-owned sales outlet located in Paris. Then, in 1876, the company introduced luxury trunks with detachable frames. This is the first and initial success of Louis Vuitton, which enabled the firm to set up a new store in London in 1885. Sales kept increasing and the company was gaining more and more in popularity and reputation of a luxury brand. In 1987, Louis Vuitton – Moet Hennessy, better known as LMVH was formed, as a French multinational luxury goods  conglomerate, headquartered in  Paris. LVMH rapidly expanded to become the world leader in luxury goods. Bernard Arnault, the CEO of the company, took less than 12 years to build up LVMH through the acquisition of numerous luxury brands, expansion into retailing and an aggressive globalization strategy. LVMH was named after the first two companies that were merged in 1987 to create the company: the luggage and leather-goods maker Louis Vuitton and the Champagne and Cognac producer Moet-Hennessy. In subsequent years, many more famous luxury goods producers were taken over and added to the conglomerate’s brand portfolio. In 2005, LVMH owned over 50 well-known brands operating in five main sectors: Wines Spirits (which accounted for 19% of sales), Fashion Leather goods (35% of sales), Perfumes Cosmetics (16% of sales), Watches Jewellery (4% of sales) and Selective Retailing (26% of sales). The mission of the LVMH group is to represent the most refined qualities of Western â€Å"Art de Vivre† around the world. LVMH must continue to be synonymous with both elegance and creativity. The products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy. In view of this mission, five priorities reflect the fundamental values shared by all Group stakeholders: * Be creative and innovate * Aim for product excellence * Bolster the image of our brands with passionate determination * Act as entrepreneurs Strive to be the best in all we do However, Louis Vuitton brand has been facing many issues, especially in their logistic and supply chain management. In spite of the rapid increase of demand, Louis Vuitton doesn’t manage to respond appropriately to the growing demand. The question is the probability of default in the products. Thus, products must be resent to the warehouse and so on. It leads to a waste of time and money and an appropriate management of the logistics and supply chain. Louis Vuitton also faces different and many issues such as the lack of numbers of warehouse, the distance which separate it from the stores, the problem of inventory and so on†¦ What we are going to discuss in this report is to find out from where are these issues coming from? Does Louis Vuitton have enough flexibility and responsiveness from the supply chain management of the firm? Is the firm developing too many new products while no customers are ready to buy them? How to cite Louis Vuitton Introduction, Papers

Sunday, December 8, 2019

Swot Analysis for Sony Ericsson free essay sample

SWOT Analysis for Sony Ericsson Strengths: Increased market shares Reduced losses: Sony Ericsson has been successful in reducing its company losses in the past year. The company cut its total losses by more than half in the second half of 2002. Sony Ericsson should look to continue to cut costs in order to narrow company losses even further. The success of the joint venture will be viewed by its ability to break even and generate profits. Brand name: Having a strong brand name means that it will be more likely that Sony Ericsson will sell more handsets, as consumers normally choose to buy branded products with which they are familiar rather than those that are unfamiliar. Sony Ericsson should look to leverage both the Sony and Ericsson brand names, as they are both respected brand names in the fields of electronics and telecommunications. The joining of these two brand names will again help the company to increase awareness of its products resulting in increased sales of handsets. We will write a custom essay sample on Swot Analysis for Sony Ericsson or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page New products: Sony Ericsson has released a line of new products that it is forecasted will help the company to increase its share of the market, as well as generate extra sales and profits. Weaknesses: Loss making: The Sony Ericsson joint venture is currently loss making. Sony Ericsson must try to generate profits as soon as possible or the venture may be deemed unsuccessful. Company losses may still be tolerated over the next couple of years, as the Sony Ericsson venture has only been trading for a relatively short period of time. However, sustained losses over a period of time may lead to either Sony or Ericsson deciding to cease their funding of the joint venture. Marketing Costs: The launch of the company’s line of new cellular handsets will mean that marketing costs will increase for the months when the products are launched and for the initial period of the products’ life cycle. High marketing costs are a necessity in this situation in order to create awareness and stimulate demand for Sony Ericsson’s handsets in a marketplace that is saturated with competitive offerings. High marketing costs will make it more difficult for Sony Ericsson to narrow losses, breakeven and generate profits. Opportunities: Social Media: Sony Ericsson is boosting its social media activity in a bid to increase its share of the smart phone market, which is under pressure from brands like Apple and Google. Upgrade Segment Expanding Market G: The predicted transition to 3G wireless communication services provides Sony Ericsson with an opportunity to capture market share and generate revenues and profits. Sony Ericsson must cater for the increase in demand in this area by producing a number of handsets that will utilize this 3G technology. The company is making an effort to penetrate this sector of the market and has had some success in doing so. However, Sony Ericsson still tra ils industry rivals such as Motorola, NEC and Panasonic within the 3G sector of the market. Phone Design and Accessories: Sony Ericsson must monitor the latest trends in customer preferences for the design of handsets and the accessories provided for use in conjunction with handsets. For example, camera phones are expected to increase in popularity over the coming years. The increase in popularity of camera phones presents Sony Ericsson with an opportunity to increase its revenues and generate profits, as camera phones have a much higher average selling price than normal voice phones. Popular Handset Technology Threats: Strong Competition: Sony Ericsson faces strong competition in the marketplace from a number of industry rivals. The company’s competitors include Nokia, Samsung, Panasonic, LG Electronics, Motorola, Siemens and NEC. Sony Ericsson will also encounter increasing competition from up and coming Chinese cellular handset manufacturers such as TCL, Bird, Eastcomm and Legend. All of these companies will combine to take away sales and market share from Sony Ericsson. Pricing Pressure: The increasing competition in the cellular handset market will inevitably lead to pricing pressure. Pricing pressure will lead to a squeezing of Sony Ericsson’s margins. This will mean that the company will have to seek to cut its costs if it is forced to reduce the price of its products. Failure to do so could mean that the company will continue to make losses or only generate modest profits, when the potential is there for the company to achieve much more.